About

Strategic Design specializes in designing websites and digital marketing that actually pay off. I am a website optimizer and content specialist by trade and my entire focus is on strategy, clarity, and measurable results.

I work with business owners and entrepreneurs at every stage. Maybe you're a startup needing a solid foundation, or perhaps you're an established business stuck at a certain growth level. Whatever the case, I don't just do "design"; I align your entire online presence - your website, your emails, your socials, your full customer experience - directly to your audience's needs. I do this by integrating proven sales training mechanics into your content strategy. This skillset was developed over 18 years of experience as the President of a successful marketing and design agency. 

Think of Me as a Personal Trainer for Your Website

I'm here to give your digital presence the focused workout it needs and show my work through data analysis. I provide the expert strategy and structured plan to make sure your website traffic actually turns into paying customers.

And here’s a key part: I often partner with your existing marketing or design teams. I come in as the strategic expert to audit, optimize, and implement high-conversion plans. I team up with your existing people to get you faster, better outcomes, leveraging what you already have rather than starting over with a new agency.

How We Get Results:

1. We Start By Listening: Tell me about your goals, your struggles, and what success looks like for your business this year.
2. We Find the Leaks: I audit your current setup - your website, traffic, and sales process - to pinpoint exactly where you're losing money and leads.
3. We Build the Plan: We create a simple, focused roadmap (based on Conversion Rate Optimization, or CRO) that tells you exactly where to spend your energy and budget for the biggest payoff.
4. We Make it Happen: I guide the implementation and stick around to track results, making sure your site keeps delivering real ROI.

My mission is simple: to make digital growth straightforward and centered on your bottom line.