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The Yorkville Area Chamber of Commerce hosted its April Business Connect Luncheon on Tuesday, April 14, 2026, at The Oaks Grille, welcoming Chamber members and community business leaders for an engaging and educational afternoon of networking and professional development.

Speaker:
Eric Kinsey
Chief Creator | Strategic.Design Studio, LLC

Topic:
Clarify Your Message, Engage Your Audience & Win More Business

During the luncheon, Eric Kinsey shared practical insights on the importance of clear messaging and intentional conversion strategies as the foundation of successful marketing. Attendees learned how misaligned messaging can leave marketing efforts feeling like a gamble—and how refining brand messaging to better connect with the right audience leads to more predictable, sustainable business growth.

Eric emphasized the value of understanding customer needs, communicating a clear value proposition, and creating a website strategy that supports both engagement and conversion. The presentation encouraged businesses of all sizes to take a closer look at how their messaging shows up across platforms and how small improvements can make a big impact on results.

Coming Up Next: May Business Connect Luncheon

The Chamber looks forward to the May Business Connect Luncheon on Tuesday, May 12th, from 11:30 a.m. – 1:00 p.m. at The Oaks Grille | 2245 Kennedy Rd., Bristol

Topic:
Back to Business Basics: Experience, Trust & Brand Consistency

This luncheon will feature a panel discussion with local business leaders focused on brand consistency and customer experience—two essential elements for building trust and long-term success. Panelists will share real-world perspectives on maintaining strong customer touchpoints and why getting back to the basics matters now more than ever.

• Open to the public
• Registration required
• Sponsorship opportunities available

Chamber members and community businesses alike are encouraged to register and join the conversation. Click the graphic below to register today!